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Michelle Novosel Pennell & Caitlin Lyon: Product Development: From Idea to Success

  • Hammond Hall Jacksonville State University Jacksonville, AL 36265 USA (map)

Michelle and Caitlin are sisters, business partners, and the owners of Pizzelle’s    Confections in   Huntsville, AL.   Pizzelle’s was awarded the Best Creative Small Business in 2018 by the   Huntsville Chamber of Commerce.  Michelle and Caitlyn epitomized the   full range of creative      intelligence when they departed from jobs in technical writing and healthcare to found a high-     end chocolate shop—Pizzelle’s. 

            Learn from Michelle and Caitlin just how to go from “Idea to Successful Product”.